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Asda has been criticised for its bright yellow budget range but many people think it's great - Wales Online
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Is Asda's yellow Just Essentials value range a branding nightmare? - Grocery Gazette - Latest Grocery Industry News
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I tested Asda's new Essentials range to see what was worth the money - it was very hit and miss | The Sun
![We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live](https://i2-prod.leicestermercury.co.uk/incoming/article7557925.ece/ALTERNATES/s615/0_asda3.jpg)
We tried 90p frozen meals from Asda's controversial new Just Essentials range and got a surprise - Leicestershire Live
![I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article24781229.ece/ALTERNATES/s615/0_IMG_9258jpeg.jpg)
I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live
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Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live
![Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon](https://i2-prod.mylondon.news/news/health/article24734287.ece/ALTERNATES/s615b/0_CaptureJPG.jpg)
Cost of living: Asda's full list of 173 products in its new budget range and their prices - MyLondon
![Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live](https://i2-prod.nottinghampost.com/incoming/article7459343.ece/ALTERNATES/s1200b/1_Asda.jpg)
Asda's yellow 'Just Essentials' products tried and tested after 'embarrassing poorer families' - Nottinghamshire Live
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Poverty marker? Bear Asda's yellow Just Essentials labels with pride in straitened times | Express & Star
![We tried and tested Asda's yellow 'Just Essentials' range for under £15 and would definitely eat most of it again - LancsLive We tried and tested Asda's yellow 'Just Essentials' range for under £15 and would definitely eat most of it again - LancsLive](https://i2-prod.lancs.live/incoming/article24749900.ece/ALTERNATES/s615/0__largejpeg.jpg)