![How Hotter Shoes returned to its 1950s 'direct to consumer' roots - and is thriving because of it - Business Live How Hotter Shoes returned to its 1950s 'direct to consumer' roots - and is thriving because of it - Business Live](https://i2-prod.business-live.co.uk/incoming/article19700935.ece/ALTERNATES/s1200d/0_JPL_5730.jpg)
How Hotter Shoes returned to its 1950s 'direct to consumer' roots - and is thriving because of it - Business Live
![Lord Street, Southport, Merseyside, UK. People passing Hotter Comfort Concept shoe shop. Comfort-focused footwear chain, producing own-brand shoes and slippers for men and women Stock Photo - Alamy Lord Street, Southport, Merseyside, UK. People passing Hotter Comfort Concept shoe shop. Comfort-focused footwear chain, producing own-brand shoes and slippers for men and women Stock Photo - Alamy](https://c8.alamy.com/comp/G35T8G/lord-street-southport-merseyside-uk-people-passing-hotter-comfort-G35T8G.jpg)
Lord Street, Southport, Merseyside, UK. People passing Hotter Comfort Concept shoe shop. Comfort-focused footwear chain, producing own-brand shoes and slippers for men and women Stock Photo - Alamy
![How Hotter Shoes returned to its 1950s 'direct to consumer' roots - and is thriving because of it - Business Live How Hotter Shoes returned to its 1950s 'direct to consumer' roots - and is thriving because of it - Business Live](https://i2-prod.business-live.co.uk//article16853032.ece/ALTERNATES/s615/2_tesco-metro-plymouth.jpg)