Beloved Brands Leadership Learning Center - "Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers
Don't Buy This Jacket!' Claim Turns Into Business and Climate Successful Campaign | Knowledge Hub | Circle Lab
![Emmanuel Faber on Twitter: "Tomorrow is Black Friday. Instead of spending 10mn buying a new jacket, why don't we spend the same time repairing it ? Here is the result after 10 Emmanuel Faber on Twitter: "Tomorrow is Black Friday. Instead of spending 10mn buying a new jacket, why don't we spend the same time repairing it ? Here is the result after 10](https://pbs.twimg.com/media/FFCu_CdXMAA9Og6.jpg)