![Asda is back in the game and its Just Essentials range is playing a big part in that | News | The Grocer Asda is back in the game and its Just Essentials range is playing a big part in that | News | The Grocer](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/7/1/3/276713_credit_ourcreative_988420.jpeg)
Asda is back in the game and its Just Essentials range is playing a big part in that | News | The Grocer
![Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live](https://i2-prod.stokesentinel.co.uk/incoming/article7497351.ece/ALTERNATES/s615/2_EGR110822asdajustJPG.jpg)
Asda faces backlash after hiking prices of money-saving yellow Just Essentials range - Stoke-on-Trent Live
![We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live](https://i2-prod.dailypost.co.uk/incoming/article24732573.ece/ALTERNATES/s1200c/0_We-tried-ASDA-Value-menu-so-you-dont-have-to.jpg)
We tried the new Asda Just Essentials range so you don't have to - and you really don't want to - North Wales Live
![I tried baked beans from Tesco, Asda, Aldi, M&S and others - and I'll never buy Heinz again - Birmingham Live I tried baked beans from Tesco, Asda, Aldi, M&S and others - and I'll never buy Heinz again - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article23009491.ece/ALTERNATES/s1200/0_IMG_1919.jpg)
I tried baked beans from Tesco, Asda, Aldi, M&S and others - and I'll never buy Heinz again - Birmingham Live
![I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article24781229.ece/ALTERNATES/s615/0_IMG_9258jpeg.jpg)
I tried the 'embarrassing' Asda Just Essentials range - there's three items I'll never buy again - Dayna Farrington - Birmingham Live
![Asda in hot water with shoppers after hiking price of yellow Just Essentials range only weeks after launch - Manchester Evening News Asda in hot water with shoppers after hiking price of yellow Just Essentials range only weeks after launch - Manchester Evening News](https://i2-prod.manchestereveningnews.co.uk/incoming/article24734728.ece/ALTERNATES/s615/2_EGR110822asdajustJPG.jpg)